A WordPress Theme is the set of instructions that defines how your website will look. It controls the font, layout, colours, module positions and all those other elements that determine the styling of the finished website.
You could have a bespoke theme created so the your website was completely unique, but that is likely to be relatively expensive and not a viable option for a new or small business.
The WordPress design community has created thousands of WordPress Themes and many are free to use, just download and use.
Our Small Business Website package includes the installation of a free theme. Just tell us which one you want and we will do the rest.
Which leaves one question; how do you choose? You could Google search “free wordpress themes” or you could follow the link to a list compiled by the nice people at Creative Bloq. So much choice …