It really depends on how you get your new business. If you are the sort of business that relies on adverts in Yellow Pages or Thomson, you probably need to think hard.
Have you noticed how small Yellow Pages is now? It’s about one quarter the size it used to be. Reason? Less people are using Yellow Pages and less businesses are advertising in it. Why? Because increasingly when people want goods and services, they use internet search engines, like Google and Bing, to find them. If you don’t have a website, those people searching on their computers, tablets and smartphones will never find you. There is evidence to suggest that most people under 30 NEVER use a paper directory.
That’s why Vapour Trail are making it easy to for small businesses to get a website. Our prices start at £249 to create a website and £10 per month to look after it.
You can afford that. Because you can’t really afford not to.