News 22-05-14

Chris Jerrey from Vapour Trail here with some more thoughts about making the most of your website.

I’d like to start off by posing a question: Is cheap good?

Before you think “well, of course it is” and delete this email, think back to when you bought a cheap item of clothing that split on first wearing. Or the cheap tool that didn’t do the job? Or when you stayed in that cheap hotel, that you are never, ever, ever going back to?

Cheap is not always good. In fact sometimes it can be pretty bad.

With that in mind, let’s think about tools for your business, in particular your website. As you know from previous emails, Vapour Trail offers a Small Business Website Package for £249. We think it’s good value, but if you shop around you can get cheaper. The reason many web developers can offer rock bottom prices is because the work is outsourced to countries where hourly rates are much lower. In particular, India.

Your website is your shop window for the world to see. It has to be right. If it hasn’t been checked properly, is obviously written by someone with a questionable grasp of English and doesn’t fit the image you wish to create for your business, it’s not a bargain, it’s a problem.

Here at Vapour Trail, we don’t outsource. We are a local phone call away. We will even visit you in the South East to ensure we understand your needs. We want you to have a website that is a manageable, effective marketing tool for your business. Isn’t that what you want too?


Chris Jerrey

Follow us on Twitter @vapourtrailweb

Vapour Trail Web Design and Development – New websites – Updates – Repairs


News 15-05-14

Chris Jerrey from Vapour Trail here, with some thoughts about business websites.

I’d like to talk about WordPress.

WordPress is the most popular Content Management System (CMS) in the world. It runs literally millions of websites. It’s easy to see why it’s so popular. It allows owners to update their own content, run a blog, add images and image galleries, store technical information, run booking systems … In fact whatever you want to do, WordPress can help you do it.

It’s easy to learn how use WordPress, so if you are a “hands on” sort of business owner, you can really take charge of your website content and use it to better promote your business. You can train up a colleague, or out-source the work to a reputable web design business (like Vapour Trail!). The choice is yours.

So, a couple of messages …

If you already have a WordPress based website, are you making the most of it? Are you blogging, adding photos of recent projects and introducing new products and services? If not, let’s talk.

If you don’t have WordPress and you would like the sort of flexibility it offers, we can help. Vapour Trail have been in business over 10 years and have lots of experience working with businesses to get the best out of their websites.

Call us on 0333 123 0004. No nasty salesmen, just common sense about websites.

Further reading:

Your website as a Marketing tool:

Our Small Business Website Package:

News 08-05-14

I’m Chris Jerrey and I run a website design and development business called Vapour Trail.

I believe that all businesses, no matter how small, should be able to promote themselves on the internet. Vapour Trail’s mission is to make a website for your business as affordable and accessible as possible.

I intend to publish a newsletter from time to time with information for business owners like you. I’ll look at how you can make the most of a website, what cheap and free services are available on the internet and pass on interesting news stories.

Yes, I will be telling you about what Vapour Trail has to offer (because I want to earn a living and build my business) but also to connect with other business owners and find out what the internet means to them.
If you want to ask me about your website, how it could be improved or if an idea is possible, do call me on 0333 123 0004 or email

If this information doesn’t interest you, I understand, hit that Unsubscribe link, although you may want to follow me on Twitter, @vapourtrailweb

Finally, a freebie! If you are thinking about buying Microsoft Office for your business, did you know there’s a free alternative? It’s called Open Office and you can download it free of charge from

If you have more than one computer, download a copy to each computer. It works on both Windows PC and Mac, just select the correct download.

Chris Jerrey
0333 123 0004