I would recommend that any new business website included the following features:
Content Management System (CMS)
A CMS allows persons other than a website designer to update the website. This can be the site’s owner or designated administrator, third party search engine optimisation (SEO) specialist or marketing specialist.
Fresh, optimised content is essential to keeping a website relevant both to human readers and search engine enquiries.
Search Engine Optimisation (SEO)
This is the process of ensuring that the content of the website is understood by search engines. In it’s most basic form, it means ensuring that it’s clear what the website is about. So if you are “Bob’s Builders” in Eastbourne, a search engine enquiry for “bobs builders eastbourne” should find your website.
Responsive Website Design (RWD)
Visitors to your website will view it on a variety of devices: smartphone, tablet, ultrabook, laptop or desktop PC. Your website should look good and be both readable and navigable on all those devices. This is best achieved through a design principle known as Responsive Website Design which allows the page to respond to the dimensions of the screen and display itself appropriately.
Which leads us nicely to WordPress (WP)
WordPress is the world’s leading CMS and the platform for millions of websites. It has great tools for SEO. There are many, freely available RWD themes or we could create a unique RWD theme just for you. If you are not using WP for your small business website, give us a call on 0333 123 0004 about how you could benefit.