Website design, development and hosting
Do you ever ask “How many people visited my website yesterday”? It’s a reasonable question as it determines to some extent what value you are getting from your website. But do you know? If you have analytics software installed, you can answer this question easily. You can either log into your Google account or go … Read more
Getting the structure of your website is vitally important. Get it right and the website will provide a great return on investment. Get it wrong and the website will do nothing. Let me illustrate this with a real life case study. Case Study I’ve recently been working with the owners of Mariner III. This is … Read more
Fact: All businesses should be engaged in some sort of marketing, to attract new customers, retain existing ones and maintain their reputation. Obviously there are lots of ways to engage in marketing, but for an article about using your website effectively, content marketing seems the obvious process to discuss. As defined by the Content Marketing … Read more
Is my website healthy? Here are a few ideas for “taking the pulse” of your website. Can you find your website? Put yourself in the shoes of someone who knows the name of your business and where you are, but doesn’t know the address. So if you are Bob Clark, a plumber in Brighton, search … Read more
In January 2013, The Guardian Small Business Network published an article entitled “Why a good (cheap) website is vital for small businesses”. The writer observes that although 80% of small businesses do have a website, around 80% of those websites “simply aren’t fit for purpose in today’s digital age”. He goes on to explain why: … Read more
Getting a potential customer to your website is good, getting them to contact you is better. It would be such a shame if someone came to your website and then were deterred from making contact with you because the contact information on your website was poor or missing. So here are some ideas to make … Read more
Vapour Trail are Website Designers and Developers. Most people are familiar with the term “website designer” and getting your website to look good is an important part of our work. But website development is vitally important too. Development refers to the techy stuff behind the scenes. Making sure that the website loads in the browser … Read more
It’s no use your website being a well kept secret. You want plenty of traffic, with lots of people reading about your business and getting in touch with you to buy products and services. You can publicise your website in other media, on your business cards, printed promotional material, adverts and directory entries. You can … Read more
Chris Jerrey from Vapour Trail here with some more thoughts about making the most of your website. I’d like to start off by posing a question: Is cheap good? Before you think “well, of course it is” and delete this email, think back to when you bought a cheap item of clothing that split on … Read more