In the beginning, all web pages were written in HTML. Only webmasters understood HTML, so whenever a website needed updating, the webmaster or web designer had to do the work. But life moves quickly, information changes and news needs to be reported. A better way of working was needed.
A Content Management System (CMS) allows someone with basic IT skills to maintain a website. If you can create and save a Microsoft Word document, you should be able to learn how to use a CMS quite quickly.
Blog
New content keeps a website “fresh” and relevant. Human visitors like this because the website looks up to date. Search engines like fresh content too as they use the frequency with which a website is updated as a measure of it’s usefulness. New, fresh content is good for many reasons and a blog is a great way to introduce new content to the website. When a website is based on a CMS, keeping a blog is easy. Just log in, create a new post and start writing!
Updates
The information on your website will change. Prices will change, you will start selling new products and stop selling old ones. A CMS allows you to take charge of all these changes.
Functionality
CMS like WordPress accept a huge range of extensions which will give the website additional functionality. If you want to display Google Maps, have a contact form, sell products, show a gallery of pictures, assess the search engine optimisation of a page, link to social media or display a calendar of events, you can do all this with WordPress extensions.
Marketing
If you engage a marketing professional or instigate your own campaign, a review of your website’s content and some changes are inevitable. A website based on a Content Management System makes this easy.
Do you have a Content Management System?
If you want to get the most out of your website, you need a CMS. We will be happy to provide you with a fixed price quote and advise you on the most suitable product. Call us on 020 3129 6259 to find out more.