News 15-05-14

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Chris Jerrey from Vapour Trail here, with some thoughts about business websites. I’d like to talk about WordPress. WordPress is the most popular Content Management System (CMS) in the world. It runs literally millions of websites. It’s easy to see why it’s so popular. It allows owners to update their own content, run a blog, … Read more

News 08-05-14

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I’m Chris Jerrey and I run a website design and development business called Vapour Trail. I believe that all businesses, no matter how small, should be able to promote themselves on the internet. Vapour Trail’s mission is to make a website for your business as affordable and accessible as possible. I intend to publish a … Read more

Free Stuff from Sarsaparilla Marketing

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I heard Kimberley Davis speak yesterday at The Business Show 2014. She is a self confessed “straight talking New Yorker”. You might remember her from The Apprentice when Alan Sugar greeted her by telling her how much he hated marketing people. But she has not been put off and now runs Sarsaparilla Marketing. Her talk … Read more

Business Start Ups, right first time

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This is an all too familiar story. I talk to a business owner about their existing website and the tale goes something like this …

“we’ve been in business a few years now and when we started my nephew/friend/IT student/bloke at the pub made us a website. It’s looking a bit old now and we want to update but we have lost touch/they don’t have the time/they don’t do that anymore and we don’t know what to do”.

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Shine your shoes, check your website

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I’m off to a networking meeting at lunchtime. I shall shine my shoes, wear a nice jacket and smile, because first impressions count. If potential customers search online for your business, the first thing they will see is your website. How does it rate for first impressions (you might want to get a friend to … Read more

Blogging for Business

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Blogging is about writing your own stuff on the web. No need for a webmaster, just you, the computer and an audience. This is an enormously powerful tool for business. Have you just finished a job you are particularly proud of? Blog about it. Do you want to demonstrate you have got to grips with … Read more

Four Must-Have Acronyms For Your Website

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I would recommend that any new business website included the following features: Content Management System (CMS) A CMS allows persons other than a website designer to update the website. This can be the site’s owner or designated administrator, third party search engine optimisation (SEO) specialist or marketing specialist. Fresh, optimised content is essential to keeping … Read more